Rollerblade - Stella - White Ice Skates

Rollerblade is one of the most iconic brands in the inline skating world, known for popularizing inline skates in the 1980s and 1990s. The brand was founded in 1980 by two hockey-playing brothers, Scott and Brennan Olson, in Minneapolis, Minnesota. They initially created inline skates as a way to train for ice hockey during the off-season. Their design featured a line of wheels in a single frame, allowing for smoother movement and greater maneuverability. As Rollerblade's popularity grew, it sparked a global inline skating boom in the 1990s, becoming synonymous with the sport itself.

Throughout the years, Rollerblade has been at the forefront of inline skating innovation. In the 1990s, the brand introduced various advancements, such as the brake system for safer stopping, adjustable frames, and high-performance wheels. They developed a wide range of skates catering to different styles, including fitness, urban, aggressive, and speed skating. Rollerblade was instrumental in introducing many to the sport, providing high-quality skates for beginners and pros alike, which solidified its status in the skating community.

Today, Rollerblade continues to be a leading brand in the inline skating market, focusing on quality, comfort, and technological innovation. The brand offers a diverse lineup of skates designed for various disciplines, including recreational, fitness, urban, and aggressive skating. Rollerblade remains a strong advocate for the sport, promoting skating as a fun, fitness-oriented activity, and sponsoring events and athletes around the world. Despite increased competition, Rollerblade has maintained its reputation for reliability and performance, making it a go-to brand for skaters of all levels.