Mesmer Throne Soulplate Dominic Bruce Olive

Mesmer was founded by highly respected skater Billy “Fish” O’Neill who each carry years of experience in the aggressive skating world. The brand places strong emphasis on performance, style, and authenticity, launched at a time when there was growing buzz around bringing new perspectives to aggressive skating—merging classic influences with modern ideas.

Mesmer stands out as a passionate, skater-driven brand aiming to redefine and energize the aggressive inline scene. Its focus on functional design, edgy aesthetics, and a strong pro team has positioned it as one of the noteworthy newcomers pushing the sport forward. Though relatively new, Mesmer has been quickly gaining a reputation through impactful video releases, distinctive skate designs, and support from well-known pro riders.

Being skater-owned ensures a direct line between what skaters want and what ends up in the final product—from shapes and materials to colourways and promotional videos. Mesmer’s main product line revolves around aggressive skates—built for grinding, airing, and all-around street/park skating.