THEM 909 - Danny Beer Inline Skates

Them Skates is a brand created by aggressive inline skating legend, Jon Julio. He is the mastermind behind the marketing and team management of (now shelved) Valo brand which he ran for Roces. After over 15 years, Valo came to an end and he and Italian brand parted ways. Seeing that he basically lost a job that he dedicated his whole adult life to, Jon was at the crossroads. Led by responsibility towards his family, he almost took post office job. However, it was not meant to be – following his love for skating, he decided to have one last shot at creating a skating company, seeing that the he already has been involved in Themgoods (a softgoods company) and Youth frames projects, which were more of a side-jobs for him. Them Skates were born.

Even though the first product – Them 908 model – was nothing revolutionary: used old Sabotage molds (with a new soulplate, but still), had very basic liner and was available as boot only without an option for complete setup, it sold like a hotcakes. This success is thanks to Jon’s loyal fans and supporters from all over the world, a community that had his back and wanted him in the skating. The popularity of Them Skates allowed Jon to expand rapidly – within a time frame of just one year, he developed his proprietary boot mold in cooperation with Kyle Sola, one of the most prominent industrial designers in skating. The 909, as it is called, is notable for being the first boot mold created and fully owned by a company run solely by aggressive inline skaters. Soon, the company created their own frames. Nowadays, one of the most talented and influential skaters are associated with Them Skates and many more chose to ride their boots for what they represent for aggressive skating community as a whole.